12 favorite votes.  
Average rating: GOOD+.  

Mauve or mauve blend Floribunda.
Registration name: Lilac Dawn
Exhibition name: Lilac Dawn

Bred by Swim & Weeks (United States, before 1962).
Introduced in United States by Armstrong Nursery in 1964 as 'Lilac Dawn'.

Floribunda.  

Mauve or purple blend.  Flowers lavender-pink to lilac.  Lilac fragrance.  Average diameter 2.5".  Medium, very full (41+ petals), cluster-flowered, in small clusters bloom form.  Blooms in flushes throughout the season.  Pointed buds.  

Bushy.  Light green, leathery foliage.  

USDA zone 6b through 9b (default).  Can be used for cut flower or garden.  Vigorous.  

United States - Patent No: PP 2,225  on  12 Feb 1963   VIEW USPTO PATENT