4 favorite votes.  

Mauve or mauve blend Floribunda.
Registration name: Lavender Lady (floribunda, LeGrice, 1956)

Bred by Edward Burton Le Grice (1902-1977) (United Kingdom, 1956).
Introduced in Australia by Hazlewood Bros. Pty. Ltd. in 1958 as 'Lavender Lady'.

Floribunda.  

Lavender.  Strong fragrance.  Large, semi-double (9-16 petals), cluster-flowered, in small clusters bloom form.  Blooms in flushes throughout the season.  

Upright.  

USDA zone 6b and warmer.  Can be used for beds and borders, container rose, cut flower or garden.  Vigorous.  Spring Pruning: Remove old canes and dead or diseased wood and cut back canes that cross. In warmer climates, cut back the remaining canes by about one-third. In colder areas, you'll probably find you'll have to prune a little more than that.