In the June 2011 newsletter of the World Rose Federation, Pilar López Rodríguez lists Pedro Dot's contemporaries on page 26. Among them she names "and in Bilbao, Eugenio Fojo, a rose breeder for a store called La Florida." In other words, the breeder was called Eugenio Fojo and 'La Florida' was named after the business he worked for, perhaps owned. It was his first rose.